Reels, Stories and posts for lifestyle, beauty and fashion. Stories with a link work well for direct clicks, Reels for reach.
For brands
Set the goal first,then choose the creators.
Before we suggest creators, we work out with you whom you want to reach, on which platform and how you will measure success. After every campaign you receive a report with figures per creator and recommendations for the next round.
The question an influencer strategy starts with
The first question is: what should the campaign achieve? Awareness for a new brand, visitors to the online shop, sales via a discount code or content for your own channels each call for different creators, formats and KPIs.
Next, we describe the target audience as precisely as possible: age, region, interests and which platforms they use. Only then do we search our network for creators whose community fits, and check their reach for bought followers.
Which platform suits what
TikTok
Short videos with high reach, including beyond the creator's own followers. Well suited to making a product known quickly, and for Spark Ads.
Twitch
Livestreams with long viewing times and direct conversation in the chat. For products that can be shown and explained in the creator's everyday life.
Threads
Text-based posts and conversations. As an addition when a creator has an active community there.
Which KPIs we measure
We agree together before the campaign which KPIs count.
| Reach | how many different people have seen a post |
| Engagement | likes, comments, shares and saves relative to reach |
| Clicks | visits to your site via links with a unique identifier per creator |
| Codes | discount codes redeemed per creator |
| Sales | orders that can be attributed to a creator via links or codes |
Reach and engagement come from the statistics the creators share with us. You measure clicks, codes and sales in your shop or analytics tool.
What the report contains after every campaign
- all published posts with date and link
- reach, views and engagement per post and per creator
- clicks, redeemed codes and, where measurable, sales
- cost per creator and cost per person reached or per click
- notable points from comments and chat, such as frequent questions about the product
- recommendations for the next campaign
How the report shapes the next campaign
A report is only worth as much as the decisions that follow from it. We discuss the results with you and record which creators, formats and messages worked well and which did not.
This tells you whom to keep working with, which platform gets more budget and what to phrase differently in the next briefing. With ongoing support from €1,500 a month plus fees, these insights feed into planning continuously.
Set up tracking before the start
Clicks and sales can only be attributed if each creator receives their own link with an identifier or their own discount code before publishing. We define this in the briefing so that at the end you see not just reach but also results in your shop.
FAQ
Frequently asked questions
Which KPIs matter in influencer marketing?
That depends on the goal. For awareness, reach and engagement count; for sales, clicks, redeemed codes and attributed orders. We agree the KPIs together before every campaign.
Which platform is suitable for influencer marketing?
Instagram suits lifestyle, beauty and fashion, TikTok fast reach with short videos, and Twitch products that need explaining in livestreams. What matters is where your target audience spends its time.
When do I receive the campaign report?
You receive the report after the campaign ends, as soon as the statistics for all posts are available. We discuss it with you and derive recommendations for the next campaign.
Can I measure sales from an influencer campaign?
Yes, if each creator receives their own link with an identifier or their own discount code. Clicks and orders in your shop can then be attributed to the respective creator.
Where do the figures in the report come from?
Reach and engagement come from the platform statistics the creators share with us. Clicks, codes and sales come from your shop or analytics tool.
What is ongoing support?
With ongoing support, we plan influencer marketing continuously rather than campaign by campaign. It costs from €1,500 a month plus creator fees, and the insights from each report feed directly into the next round of planning.
Strategy & reporting
What should your next campaign achieve?
Tell us your goal and your target audience. We suggest platform, creators and KPIs.