Topic and community
We check what a creator regularly talks about and who is watching: age, country, interests. A snack suits a variety streamer, a skincare range is more at home on a beauty profile.
For brands
Influencer campaigns with creatorswhose communities listen.
We select suitable creators from our own network, check that their reach is genuine and take care of briefing, contracts, approvals and evaluation. You have one contact and keep track of content and costs at all times.
What an influencer campaign with us includes
An influencer campaign is a paid collaboration in which creators present your product or brand in their own posts. At FNLY Agency we handle every step: creator selection, briefing, contracts, content approval, coordination of publication dates and the final report.
The creators come from our curated network on Instagram, TikTok, Twitch and Threads. The focus is on gaming and Twitch streaming, lifestyle, beauty, cosplay and nerd culture. Most are nano- and micro-creators, and a few reach more than 100,000 followers across all platforms. Because we look after the creators personally, we know which topics resonate with their communities and which partnerships they have already had.
Which creators suit your brand
We do not propose creators based on follower count. What matters is whether the community matches your target audience.
Platform and format
Instagram is suited to Reels and Stories, TikTok to short videos and Twitch to longer live formats. We choose the platform based on your goal and the product.
Size and budget
Several smaller creators often achieve a closer bond than a single large account, and they spread the risk. We put together a selection that fits your budget.
Previous partnerships
We check whether a creator has recently advertised for a direct competitor. That way you avoid posts that come across as implausible.
How we spot bought followers and fake reach
Every creator we propose to you goes through a reach check first. We look at:
- follower growth over recent months, since sudden jumps without an obvious reason point to bought followers
- the ratio of likes, comments and views to follower count
- the quality of comments, meaning whether real people engage with the content or the same empty phrases keep repeating
- the audience's origin, language and age according to the platform statistics the creators share with us
- views of Stories and videos compared with followers
How much control you have over the content
In the briefing you define what every post must include: product, key message, link or discount code, mandatory information and topics that are off limits. No post goes live before you have approved it. The number of revision rounds is set out in the contract with the creator.
How the post is designed is up to the creators, in their own style. That is intentional: the community follows a creator because of who they are, and a post that sounds like an ad gets scrolled past. We make sure your requirements are met and the post still sounds like the creator.
What an influencer campaign costs
| Campaign | total budget from €2,500 including creator fees and agency fee |
| Agency fee | 20% on creator fees, at least €500 per campaign |
| Usage rights for ads | surcharge of 20 to 50% on the fee |
| Exclusivity | per campaign by agreement |
| Artists' social insurance levy (Künstlersozialabgabe) | 4.9% (2026), paid by the client |
Each creator's fee is listed separately in the quote. For orientation: according to an analysis by Business Punk from April 2026, a Reel costs €100 to €400 with nano-creators and €400 to €2,000 with micro-creators. All prices are net, plus statutory VAT.
How long a campaign takes
A typical campaign takes six to eight weeks from the initial call to the report. Most of that time goes into content production, approval and the publication phase. If there is a fixed date such as a product launch, we plan backwards from that date.
FAQ
Frequently asked questions
What does an influencer campaign with FNLY Agency cost?
A campaign starts at a total net budget of €2,500, including creator fees and our agency fee of 20% on the fees, at least €500 per campaign. Each creator's fee is listed separately in the quote.
Which creators can I book through FNLY Agency?
You book creators from our own curated network on Instagram, TikTok, Twitch and Threads. The focus is on gaming and Twitch, lifestyle, beauty, cosplay and nerd culture, mainly nano- and micro-creators.
How does FNLY Agency make sure the followers are real?
Every proposed creator is checked for bought followers in advance. We look at follower history, the ratio of interactions to reach, the quality of comments and the platform's audience data.
Can I see the posts before they are published?
Yes. No post goes live before you have approved it. The number of revision rounds is set out in the contract with the creator.
How long does an influencer campaign take?
A typical campaign takes six to eight weeks from the initial call to the report. For a fixed date such as a product launch, we plan backwards from that date.
Who signs the contracts with the creators?
We draw up the contracts and agree them with the creators. They cover deliverables, dates, approvals, ad disclosure, usage rights and, where applicable, exclusivity.
What happens after the campaign?
You receive a report with reach, interactions, clicks and, where measurable, redeemed codes or sales per creator. From this we work out what should be done differently in the next campaign.
Influencer campaigns
Which creators suit your brand?
Describe your product, your target audience and your budget range. You will receive a proposal with specific creators and costs.