For brands
Plan a campaign with the right creators
Creator selection, contracts, ad disclosure and evaluation from a single source. Campaigns from a total budget of €2,500.
FNLY Agency · Influencer Marketing
We connect brands with creators from our own network, from gaming and Twitch to lifestyle, beauty and cosplay. You see our prices before you get in touch, and you have one dedicated contact from briefing to report.
For brands
Creator selection, contracts, ad disclosure and evaluation from a single source. Campaigns from a total budget of €2,500.
For creators
We find and negotiate partnerships for you. 20% commission only on deals we arrange, cancellable monthly.
Campaign prices, agency fee and surcharges are published on our website. In every quote you see each creator's fee listed separately.
We work with creators we look after personally. That is why we know what resonates with their communities, and we check every audience for bought followers.
Many of our creators stream live. We also bring brands from outside the games industry into streams, with formats that suit the channel.
We settle ad disclosure, contracts and usage rights before the first post goes live. That keeps both brand and creator on the safe side.
Our network
Streamers, lifestyle and beauty creators, cosplayers and musicians with loyal communities. Every profile shows platforms, followers and topics.
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Services for brands
You can book a complete campaign with us or individual components. Each service has its own page with the process, prices and answers to the most common questions.
Selecting and briefing creators, signing contracts, approving content and evaluating results.
Sponsored Streams, in-stream product placements, overlays and giveaways.
Your product with the right creators, with honest testing and correct ad disclosure.
Reuse campaign posts on your own channels and in ads.
Partnership Ads and Spark Ads: run strong creator posts as ads.
Goals, choice of platform and a report with figures per creator after every campaign.
Process
We clarify your goal, target audience, timeframe and budget. Free of charge, via Teams or phone.
You receive suitable creators, formats and a quote with each fee listed separately.
We sign the contracts with the creators and settle ad disclosure and usage rights.
The creators produce the content, and you approve it before publication.
The posts go live on the agreed dates, and we stay with the campaign throughout.
You receive reach, interactions and clicks per creator, plus recommendations for the next round.
Prices
Most influencer agencies only name their prices once you talk to them. We put them here. All prices are net, plus VAT.
For creators
We are looking for creators with a real community, whatever its size. Our terms are published openly on the website.
Knowledge
Market prices by platform and follower tier, with sources and a worked example.
Why smaller creators are often a better fit and how to spot bought followers.
What German law and the media authorities (Medienanstalten) require, and why the brand is jointly liable.
FAQ
An influencer agency connects brands with suitable creators and handles the collaboration: selection, briefing, contracts, approvals, ad disclosure and evaluation. FNLY Agency does this with its own network of creators whom we look after personally.
Campaigns start at a total net budget of €2,500, including creator fees and our agency fee of 20% on the fees, at least €500 per campaign. Product placements and seeding are possible from €1,500.
Our network consists of creators on Instagram, TikTok and Twitch focusing on gaming, Just Chatting, lifestyle, beauty, cosplay and music. Most are nano- and micro-creators with a close bond to their community. All profiles are listed on the Creators page.
Yes, very often. People who watch streams spend a lot of time there and are also interested in drinks, snacks, tech, furniture, fashion or apps. We choose streamers and formats so that the integration suits the channel and does not disrupt it.
Ad disclosure is part of every briefing and every approval. We agree in advance how and where a post is marked as advertising and check this before publication. This does not replace legal advice, but it covers the usual requirements of the German media authorities (Medienanstalten).
Through the application form on our website. We reply within five working days. There is no minimum follower count; what matters is quality and a real community. You can apply from the age of 16 with your parents' consent.
From the initial call to the report, we plan for six to eight weeks. Seeding and single streams are often quicker. For fixed dates such as a product launch, it is best to allow two months of lead time.
FNLY Agency
Tell us in a few sentences what you have in mind. You will receive a reply within two working days and, if you wish, an initial creator proposal.