Your content stays yours
Brands only receive usage rights to the extent you agree in the relevant collaboration contract. FNLY Agency itself acquires no rights to your content.
All terms at a glance
| Commission | 20% of the net fee, only for deals that FNLY Agency brokers or manages |
| Own and existing deals | commission-free |
| Exclusivity | no blanket exclusivity, only industry exclusivity during a campaign |
| Term | cancel monthly |
| After cancellation | Deals signed before you cancel are completed together and billed as agreed. After that you are free, including for direct collaborations with brands we introduced you to. No transfer fee and no post-termination commission. |
| Payout | within 14 days of receiving the client's payment |
| Admission | no minimum follower count, selection based on quality and engagement |
| Age | applications from age 16 with parental consent |
| Reply to applications | within 5 working days |
Net fee means the commission is calculated on the amount excluding VAT.
What 20% commission means in practice
If we broker a collaboration for you with a net fee of €1,000, FNLY Agency receives €200 of it and €800 goes to you. Commission only applies if we brokered or managed the deal. If a brand contacts you directly and you handle the job yourself, the entire fee is yours.
According to the Medialawblog of the law firm Brost Claßen, management commissions in the market are usually between 15 and 25% of net income. At 20% we sit in the middle of this range, with the difference that we state the figure openly before the contract is signed.
What will never be in your contract
These clauses come up again and again in other providers' management contracts. At FNLY Agency they are ruled out.
- Commission on existing contracts or on deals you land yourself
- Post-termination commission that is still due years after working together has ended
- Transfer of the rights to your content to the agency
- Automatic renewal for one or more years
- Blanket exclusivity that bars you from any collaboration without the agency
- Contractual penalties if you move to another agency or carry on without management
- A transfer fee if, after leaving, you continue working directly with brands we introduced you to
Why these clauses cause problems at other agencies
Commission on all income rather than only on brokered deals means you pay for jobs the agency was not involved in. Add a long term with automatic renewal and post-termination commission, and you can hardly get out of a bad contract, while switching costs you part of your income for years. If you assign the rights to your content wholesale to the agency, it may be able to keep using your videos and images without you.
There are also limits to how high commission can be. According to media lawyers, the Brandenburg Higher Regional Court (OLG Brandenburg, Az. 4 U 151/13) did not consider a commission of 30% to be contrary to public policy (sittenwidrig), although it is at the upper end. The Potsdam Regional Court (LG Potsdam, Az. 2 O 101/20) assessed 40%, together with other circumstances disadvantageous to the artist, as essentially akin to usury. Whether a specific contract is valid always depends on the individual case.
This section is a general assessment and not legal advice. If you want an existing management contract reviewed, please contact a lawyer specialising in media law.
What the terms mean for your day-to-day work
Industry exclusivity only for a limited time
During a campaign for a brand, you do not promote a direct competitor at the same time. When the campaign ends, this commitment ends too.
Predictable payouts
As soon as the client has paid, you receive your share within 14 days. We take care of billing the client and chasing outstanding invoices.
Under 18? You can apply from 16
You can apply from the age of 16 if your parents agree. Under §§ 107 and 108 of the German Civil Code (Bürgerliches Gesetzbuch, BGB), minors can only validly enter into contracts that place obligations on them with the consent of their legal guardians. That is why we involve your parents from the start, and they co-sign the contract. This also applies to every individual collaboration we conclude for you.
Related topics
FAQ
Frequently asked questions
How much commission does FNLY Agency charge?
FNLY Agency takes 20% commission on the net fee. It only applies to deals that FNLY Agency brokers or manages. With a net fee of €1,000, €800 goes to the creator.
Do I pay commission on deals I close myself?
No. Deals you win and handle yourself, as well as collaborations you already had before working with us, stay commission-free.
How much commission is usual for influencer management?
According to media lawyers, commission is usually between 15 and 25% of net income. The Brandenburg Higher Regional Court considered 30% not yet contrary to public policy, while the Potsdam Regional Court found 40%, together with other disadvantageous circumstances, to be akin to usury. This assessment does not replace legal advice.
What does industry exclusivity during a campaign mean?
While you are running a campaign for a brand, you do not promote a direct competitor from the same industry at the same time. Once the campaign is over, you are free again. FNLY Agency has no blanket exclusivity covering all collaborations.
Can I cancel with FNLY Agency at any time?
Yes, the contract can be cancelled monthly. Deals signed before you cancel are completed together and billed as agreed. After that you can also keep working directly with brands we introduced you to. There is no transfer fee, no post-termination commission, no automatic renewal and no contractual penalty if you switch.
Does FNLY Agency get rights to my content?
No. The rights to your content stay with you. Brands only receive usage rights to the extent set out in the relevant collaboration contract and agreed to by you.
When is my fee paid out?
Within 14 days of the client paying. FNLY Agency takes care of billing the client and of outstanding payments.
Terms for creators
Sounds fair?
Then apply in a few minutes. We will get back to you within 5 working days.