For brands
With Partnership Ads on Meta and Spark Ads on TikTok, good creator posts also reach people who do not follow the creator. We organize the creators' approval and settle the rights; you plan the media budget separately.
Paid Amplification means that a post a creator has published is also delivered as a paid ad. The ad appears with the creator's name and profile picture; you only pay for the delivery.
The advantage over a normal brand ad: the post comes across as a recommendation from a person, not as advertising from a company. Using the platform's targeting settings, you can show it exactly where your customers are, including outside the creator's community.
Partnership Ads run on Instagram and Facebook. The ad shows the creator and your brand together in the header of the post. To do this, the creator grants your ad account permission in the app to use their post or their name in ads.
Spark Ads deliver an existing TikTok video as an ad. Likes, comments and followers generated by the ad go to the original video. The creator generates an authorization code in the app, which allows your ad account to use the video for a set period.
Before the campaign, we agree with the creator that posts may be used as ads, including platform, duration and fee.
On Meta the creator grants permission for Partnership Ads; on TikTok they generate the authorization code for Spark Ads.
The approval is connected to your ad account. From then on, the post can be set up as an ad.
The ad runs during the agreed period. After that the permission ends, and the ad is stopped or the use is agreed anew.
| Usage right for ads | surcharge of 20 to 50% on the creator fee |
| Media budget | separate, spent directly with the platform on delivery |
| Agency fee | 20% on creator fees, at least $500 per campaign |
According to an analysis by Business Punk from April 2026, a TikTok video from a creator with 10,000 to 50,000 followers costs $200 to $800, or $400 to $1,200 including the right to use it for Spark Ads. All prices are net, plus statutory VAT.
Even as an ad, a creator post must be recognizable as advertising. The platforms label the delivery as an ad, and the post itself should also be labeled like any campaign post. We make sure this is right in the original post.
FAQ
Partnership Ads are ads on Instagram and Facebook that run jointly under the name of a creator and a brand. The creator grants the brand's ad account permission for this in the app.
Spark Ads deliver an existing TikTok video by a creator as an ad. Interactions from the ad count toward the original video. The creator releases the video for a set period using an authorization code.
No. You plan the media budget for delivery separately. The campaign price covers the creator fees, the surcharge for usage rights and the agency fee.
At FNLY Agency, a surcharge of 20 to 50% is added to the creator fee. The amount depends on the platform, duration and territory of use.
Above all when a post has performed well organically and should reach more people, or when you want to address a specific audience within a fixed period. As ads, creator posts often feel more personal than conventional brand ads.
Yes. Without the creator's approval in the app, their post cannot run as a Partnership Ad or Spark Ad. That is why we agree the use in the contract before the campaign.
Paid Amplification
Tell us which platform and which period. We clarify rights and approvals with the creators.
